Veritas Co-founder Dr. George Church once said, “You can’t just hoard your ideas inside the ivory tower. You have to get them out into the world.”
Think about that for a second — what if Einstein kept his equations in his head? Or what if Francis Crick and James Watson kept their groundbreaking discoveries in the lab?
It doesn’t matter how smart you are if you can’t tell your story to your audience. How we talk about our science is just as important as the science itself. But it’s not just limited to science. Here’s a collection of brands and individuals across various fields who have mastered the art of storytelling.
Illustration by Roberto Parada from “How to Eat, Drink,and Hang like Alexander Hamilton”
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